With the technology age, growing your brand is easier than ever before! Creating social media accounts for your brand is one of the best ways to grow your brand because it is free, it has large potential to reach large audiences, and it is a great way to always stay connected to know what your audience wants to see!

Here are 3 reasons Social Media can help grow your brand:

It is a source to display your brand in a more casual setting. This is your chance to appeal to your audience on a more personal level. They don’t want to just hear what your brand can do, but also how your brand may affect their lives. Social media is your source of showing your brand put in action. If you are a small bakery, maybe use social media to share photos of your baked goods at parties you have catered. If you are a start-up family photography company, maybe use social media to share snippets of photoshoots you have done or behind the scenes of photoshoots if your clients are comfortable. If you are selling apparel, maybe share photos or videos of staff/clients/you doing #ootd (Outfits of The Day) using your apparel. This is a great way to show your audience how your brand can aid to their lives while being able to be a little more casual with posting since it isn’t a post on your actual website.

It is a medium to connect with your current audience and find new potential audiences. This is key. Your audience will more likely return if they feel a connection with you. By replying to messages/tweets/snaps etc., you are building a relationship with your audience which will create loyal customers/clients. When you are selling products, consider re-posting/re-tweeting/sharing positive posts of your brands that your audience has shared. The person who posted it will get really excited that a brand actually acknowledged them on social media (creating a loyal customer). Your other followers will see the re-post/re-tweet/share and want to start sharing photos/videos of their products they have purchased from you. This will attract their followers back to your page if they like what they see of your brand and ultimately create a chain reaction leading back to your brand—gaining new potential audiences/clients/customers.

It is an easy and free way to advertise your brand. For start up companies, social media is a great way to get your brand out there without spending a dime. Shares/Retweets/Re-posts from audiences help get your brand to newer audiences to help find new potential clients. It is also a way to display new products and share promotions or events. If you are a little more well off, you can even pay a small amount on social media to get your posts/ads promoted to reach a larger audience.

As you can see, social media is a great outlet to help grow your blog, attract new audiences, and stay connected. With learning these three ways, will you create social networks for your brand and use them more frequently?

About the Author

Jennifer Liwanag is a fourth year Legal Studies student minoring in Communications & Digital Media Studies at the University Of Ontario Institute Of Technology. While her childhood dream has been to pursue law, she has an undying love for writing, creativity, discovering new gadgets and learning new software. You can keep up to date with her digital and creative lifestyle on her personal blog (www.jennibearrxo.com/) where she shares her new favourite gadgets and crafty projects.