It’s a new year, and Durham Tourism has announced the launch of a new brand that celebrates their unique blend of urban excitement and country charm. Although 2020 has looked a little different, Durham Region—in a typical year—is a place where you can spend your afternoon on a scenic country drive, visiting a farm or boutique. That same evening, you can head to one of Durham’s downtown areas to dine at an urban bistro offering a farm to fork menu.
The new logo shape is made of the letters D and T, as well as a map to create a single shape. Your mind may start to visualize an arrow, symbolizing exploration—or a map, which is a nod to tourism.
As part of the new brand, Durham Tourism is developing icons to represent the array of distinct communities throughout the region, each with their own value propositions and key features. These icons will be featured on merchandise, including t-shirts and hats that will be available for purchase on the Durham Tourism E-commerce Marketplace, launching in early 2021.
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About the Author

Bryen writes about local Durham community news, including regional events, municipality updates, entertainment, lifestyle, and the great outdoors. Email him directly if you want your business profiled or know a community member that deserves recognition -