What's Up Durham?
Durham is Home – new collection of clothing and accessories helps to stimulate local tourism
As we all know, the pandemic has had disastrous impacts on the tourism industry, from destinations and restaurants, to independent retailers and event facilities.
Durham Tourism has launched the Durham is Home collection as a component of our recovery strategy. The vision is to foster interest in Durham Region’s many communities through a confident new form of community promotion. We can all work together to tell our shared story of why Durham Region is a truly great place to live and work, and showcase love of our home community. By wearing our community, we can communicate to others that Durham is vibrant, diverse, and caring. We can all become ambassadors, and support the locally-owned and operated tourism businesses of our region, helping to build back stronger.
To design the collection, Durham Tourism hosted 17 brainstorming sessions with 70 representatives from across the region. 139 concepts were proposed, and the debut collection features 22 icons. T-shirts, hoodies, and hats, as well as water bottles, tote bags, stemless glasses and campfire mugs are in the collection. Shop Durham Tourism
Proceeds from the sale of items that are earned by Durham Tourism will be invested into the recovery and restoration of our tourism industry, promoting the businesses, destinations, and events that make Durham wonderful.
About the Author
Bryen writes about local Durham community news, including regional events, municipality updates, entertainment, lifestyle, and the great outdoors. Email him directly if you want your business profiled or know a community member that deserves recognition - firstname.lastname@example.org